Re: Zillions of $$ from google adwords

Hello Lynn,

I read your email with a lot of interest. I haven't read the pdf, so my
comments may be off the mark.

What you say confirms my previous inkling that to make good money with
AdSense you need a LOT of keyword rich, good quality content. Having each page target a keyphrase or two with anchor text to other internal pages makes good sense and is what we do for our main content pages and recommend to others.

Outsource directory submission (50 per week): Who can you outsource to that will do a decent job of varying anchor text. Most directories are tiny with tiny PR. If you outsource, I'm sceptical about getting a ROI.

Make your next 6 page website on a different topic: How many topics can we be an expert in? And if the topics are related, why not subdomains on one main domain. This has the advantage for Google of looking like it's growing, and overall size.

Then link to the site from your main money making site: If this is to gain PR, Google can tell who owns domains and devalues interlinking between domains owned by same owner.

Add another page per week and make another website per week: How may hours in a day and how many areas of expertise do you/we have?

The better the page rank of the page the ad appears on, the more you get paid to have advertisements on those pages: This might explain why our AdSense income is going up while we are taking AdSense of our main pages. Add more backlinks to each site, by article submission, and other ways you know about: How many hours in a day? If you outsource this, will you get a ROI?

You could knock out one site a week for 10 weeks or so: There's not just the typing. There's the keyword analysis, thinking up good content, massaging it into good copy whilst being mindful of keywords. And what about the web design. Sure, you can use a simple template, but will this do to get quality incoming links?

I agree with you that domain registration/webhosting/ISP costs are minimal. That's what's so great about an internet business. Outsourcing the link building he quotes at $150 per site: What kind of link building? Reciprocal links from quality sites or submitting to twenty zillion tin potty little directories? I can't see you getting anything of real links value at $150. 500 links for $99 - that's 20 cents per link. What kind of links would they be? If they are of any value, I'd gladly pay $99.

$3600 earnings per website per year, x 48 websites = $172,800 per year, - 7200 for outsourcing = $165,600 profit. Net profit is income minus all expenses: webhosting/ ISP/ office/ webdesign/ accounting/ legal/ marketing. And if the owner pays themselves a salary for all of their time, what exactly is left?

Doing a sanity check using our own situation, our site is 3.5 years old with approx 330 pages. We have PR=5 and have AdSense adverts on almost all of our 150 article pages (PR=2). Yes, most are duplicates, but we also had adverts on our unique content pages (PR=3). We also do lots of eZine articles, forum posts and reciprocal links. We get approx $500 per year. This is very
different from $3,600 year - and after all of that hard work. You could say that our article AdSense pages are neither keyword targeted nor unique. Yes, but our content pages were (totalling at least 20 pages), and we still didn' t make that kind of money. One question is: Just how many pages do you need at what PR to make $3,600 per year?

"Makes me think about buying a cheap domain name, one that's keyword heavy, even if it is a long one, and try it out." If we had the time, we would join you. I'd be really interested in seeing how you go.

With the guy that has no less than 10 websites all with the same content, just the titles and metatags are different, it's not one step away from duplicate content, it IS duplicate content. He won't get banned; it's just that the later in time duplicate pages won't show up in the SERPs. Same with our articles written by other consultants - the older original articles will show up instead of our article pages. That's OK because these pages are not designed to get high PR. They serve other purposes.

This may be the way some people can offer 2000 directory submissions for $100: Aren't these just auto submissions at that price?

I've also been thinking about directories, and how to make duplicate directories: I'm sorry I couldn't follow what you were saying on this one, Lynn.

I have a google blog, and with it you can post a posting by sending an email: What's the url of your blog?

With Google AdSense, I think I agree with you that making a lot of money can be done. I'd like to see an example of some urls and some detailed accounting figures. I just have difficulty seeing how you can get high PR over a sufficient number of pages to get that kind of money.

We get reciprocal invites from sites that are, as they say, "built for AdSense". They mostly come through LinkMarket and from people with SiteBuildIt CMS sites. When I look at them, I see a minimum of content and so obviously built just for the advertising. The sites look crap and I
reject the offer because they would be of so little value to our web visitors. I'm sure there must be better AdSense sites than these.

Some closing comments: Even if we were able make over $100,000 with AdSense, it is another question whether we would want to go down that track. One consideration is the market risk. Making AdSense bring in loads of money would probably entail backing off our own business. This puts more of the business risk into AdSense. PPC costs to advertisers are going up along with greater disillusionment over click fraud. If the PPC market goes belly up, your income would go belly down. If you have your own products and services, no one can take these away from you. If one media (e.g., the internet) goes under, you could still pursue your market through other media/means. The risk is less than putting all your eggs in the AdSense basket.

The second consideration is personal interest and meaning of life. Sure, with AdSense you write content on subjects you are interested in. Assuming you have enough expertise to go around a number of subjects, will this be personally fulfilling enough? We get enormous satisfaction in producing new products and building our own unique brand. To become simply a portal for
Google does not fill either Les or I with an inner glow. These observations are, of course, personal, and everyone will be different - in how they manage business risk and in their personal drivers.

If there was a not too difficult way to make an income from AdSense, we'd be the first to look at the details closely. We're making approx USD $40 per month. This could certainly do with improvement.

Talk again soon.


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