SEO & Website Design San Diego

I've recently taken part in a conversation about internal linking, and thought I would share that conversation with you.

Internal linking is like it sounds, is linking within pages of the same site.

Oliver another group member, was saying that internal linking was important, but it had to be done the right way, and not just willy nilly, and linking from brown shoes to a brown truck isn't as worthwhile as linking brown shoes to a page with other brown clothing, while this is true to an extent, it's not generally the case, because of the nature of a web site which is usually pages related to other pages with the same theme.

I haven't seen any proof that brown shoes should only be linked to other pages with brown clothing, and not to brown furniture or brown trucks. I would very much like to see proof of that working to give more link juice to a page.

It makes sense to link from pages of brown clothing to other pages of brown clothing, just for the visitors convenience but I don't think or I should say I haven't seen evidence that Google has some sort of list of all possible clothing items and give a link 2 less brownie point for a link to a brown car rather than a brown hat.

It might be true that linking between pages that had other types of similes like, brown blouse and brown dress, that were both woman's clothes, and had similar sizing, and were all brown might make a difference, but then in real life stores online that sell those sort of products usually sell all colors and sizes for a particular style on the same page. but the idea is there.

Mens Brown shoes, style c4, manufacture name x, color number 101 to Mens brown shoes style g9, made by manufacture name x, color number 101 would probably have more juice, but just because of the other factors.

I suppose this sort of example could be used to "show" a client how valuable your SEO advice was, because it sounds good, and like it might be right, but is it actually one of the parts of an Googles Secret Recipe for ranking a page, I think not, but like I said I would like to be proved wrong.

Google is after all, just a database, that searches for exact words and phrases, and now is looking for similar to words or means the same as words and phrases, and matches them up, granted it does a fantastic job of matching that words and phrases, but it's not thinking for itself yet.... or is it.... lol...


SEO Services San Diego

Not The Cheapest SEO, but I get SEO Results So I'm worth my weight in gold... no literary, I am....

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Lynny
help1@seobyCanz.com

I had someone track me down through this blog today, and ask me how I learnt about SEO, and did I have any certificates to prove how good I was. (i think he doubted me)

Anyway, no. I didn’t learn SEO from a school, I learnt it by trial and error, but thought you might be interested to know about my humble beginnings.

I first started learning about SEO almost 7 years ago, before I knew it had a name.

We owned a Stock Photography Bank, and I noticed that if words were repeated on a page several times, that that page was like to appear higher in search engine results, the more times the word was repeated the higher it would appear in search engine results.

Through my interest, and inquistive nature, I realised if the title of the webpage - the bit that shows at on the top bar of your browser - had the same keywords, the page didn’t need to have the word repeated so many times and yet it would still appear high, and sometimes higher, in search engines.

Time went on, and I learnt how to read the code that makes up any webpage, and found there were other places that, if the keywords were repeated, that the page would rank even better in search engines.

Through applying what I learnt, and I have to admit making a few mistakes, I managed to get our Stock Photo Bank, ranking right up on page one of Google, often higher than the world’s largest stock photo banks like Corbis and Getty.

Once I saw this happening I was hooked. I found out about website statistics, and how to find out how many people were visiting my website, where they were coming from, what browsers they used, even what time of day they visited most, and then noticed how visitors rose at the same time my website started ranking well, and that each change I made that increased our site visablity, increased the amount of visitors. Now I was an utter addict.

I also found that changing the words slightly on every page, I could get the website listing higher for many different search.

Whats this SEO thing?
Somewhere about here, someone told me about SEO, and how it sounded like pretty much like what I was doing.

I joined a few forums, and mailing lists (about 50 different things). And yes, that's what I had been doing. I found though that many of the SEO big wigs were giving people information of how to do things, and the information wasn't true. It sounded good, but from experience I knew better ways of doing it.

I started adding my comments to posts and got a few people's dander up: who was I, an uneducated hick from New Zealand of all places, telling them what to do... I didn't tell anyone what to do, I just suggested different ways.... and when I pointed out the SEO was so new, it was, and still is hard to get an education from anywhere, I was barred from a forum.

I still belong to a few forums, that aren't owned by SEO gurus, but usually withhold my comments now or at least the ones I make on forums. Anyway back then....

I had the coder that kept the photo gallery running, and had him add SEO features, and so were the beginnings of a SEF CMS. I didn’t know then 6 years later I would eventually build a Search Engine Friendly, Content Management System.

We started building website for other people. And I applied what I knew to their sites, not realizing others could see the skills I had. Then someone wrote to me, about our stock photo bank, and asked why they always saw it in search engines, for every search they ever did for photos and stock photos. He asked me if i could do the same thing with his site, and offered me $1000.... wow this was cool, getting paid for something I would have done for free!

And so it went, I wouldn’t and won’t take a job unless I knew I could make a difference, and until recently websites that were database driven were a challenge I couldn’t rise to - I didn’t know how to edit codes for these sites, as it was very different to sites that where html.

Recently I met a coder, who is now working for me regularly, that will add coding to database driven website, opening up a whole new world be me, so now I can do SEO on any website I’m presented with.

To date I have done SEO on over different 40 websites, and am currently working on 7 sites, I have a personal limit of 10 sites at a time, as I like to give each site the time it deserves.

I now have 4 people working for me, doing the more time consuming aspects of SEO’s like directory submissions, and finding linking partners, but I always do the important work myself as I like to know exactly what's going on.

I understand that people coming to me for my services are in need of help, and often wonder if the investment I’m asking them to make will be worthwhile, when I know they have tried so many other things, and are dubious about this working. The least I can do is make sure it works, and the only way to do that is to do the work myself.

I have noticed that other people I employ to work for me, just don’t have the instinct or gut feelings that are needed to be an SEO, and while they are happy to do the work, they just can’t see how important it is, that any payment they may get must bring results to the person that paid them.

My goal with SEO is to earn $2000USD a month, and with up to 10 smaller business paying me $200 a month on average, this is obtainable. Sure I should charge more than what I do, but to be quite honest, I don’t want to earn that $2000 and more from just one big company, but at the rate I should charge, I would only be working 20 hours a month.

I live on the computer, so could do 20 hours work in one sitting, what would I do for the rest of the month? I’d far rather help out 10 smaller businesses, and work for less, and give those 10 clients more results than they expect.

Why the hedgehog mascot? Hedgehogs are inquisitive, and nose into every nook and cranny, looking for interesting stuff to eat, they have very big mouths, and are really good at spitting out what they don't like.... that pretty much sums me up, I look around for all sorts of information and I devour anything that SEO related and spit out the junk.

Regards Lynny
An SEO from the
School of Mistakes, and Successes.